Strategy: Using the fact that Gen-Z is bombarded my expectations we wanted to give them a space where they can be their authentic selves without a feeling of judgement. We specifically targeted LGBT+ individuals and women because they tend to feel especially excluded and judged by the gaming community. While they were our target, this concept of pushing past expectations is universal.
Team: Texas State 2022 NSAC Team
Tagline: Untether From Expectations
Lenticular before, during switch, and after
