Our objective given by Indeed was to increase consideration of their site among the 18-24 year old demographic. During our research, we discovered that this age range are not racing to the job search because they find it complicated, ambiguous, and impersonal. That is why we developed the Searching Scamps, to help young job seekers conquer their fears through absurdity and nostalgia.
The Idea: Click With Courage
Awards: First place District 10, First Place Regionals, Second Place Nationals
Microsite
Lenticular Posters
Lenticular posters have the ability to show movement within a static image. We utilized this printing style to show the scamps fading away the fear of the job search.
Ambient Out Of Home
Top Left: Resume Paper Towel dispenser
Top Right: Public bus wrap
Bottom: Elevator Wrap
Selfie Museum
Top: Exclusive Squishmallow Claw Machine
Bottom: Selfie Museum Rooms
Interactive Mural
This mural consists of tear away papers with fears relating to the job search on them. When a person removes a paper, they will reveal part of the mural. Each slip of paper also has a scamp and a QR code leading to the microsite.
